As students around the country were preparing for CAT 2009, there were heartening reports that four of the 7 new IIMs proposed by the Ministry of HRD and approved by the Union Cabinet in 2009 would commence operations in 2009 – in Tiruchirapally, Ranchi, Raipur and Rohtak. With each of these being allowed an admission limit of 140, it meant that 560 more students could secure the coveted IIM stamp this year, as compared to earlier years. A few months down the line, today, much of what was proposed seems to have been disposed. There is no intimation of any new IIMs starting operations in 2010-11 except the one at Ranchi, which is to be mentored by IIM Calcutta.

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In the past four decades, the Women’s Movement, changes in demographics and technology and a maturity in civic sense has made ‘Women Education’ a necessity rather than a government initiative. However, while success has been met the world over for primary and to some extent secondary education, the same cannot be said in the case of higher level studies and professional education. Professional education is especially important as it facilitates active and practical learning.

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Calendar 2009 was certainly not the year that many would fondly remember. It was a year that kept all kinds of market participants on their toes. The economic slowdown in the early months of the year was one of the biggest challenges of the decade. Recruiters in most of the sectors were a bit jittery and had a very conservative approach towards the placement cells of almost all the B-schools of India. Though there was demand for talented professionals, it did not reflect in the hiring processes.

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Having a master's degree in business administration is necessary for those who want to gain an advantage in this ultra-tough industry. It is one of several business degrees that provide a huge impact on a professional's salary and career advancement options. An MBA is one of the most coveted postgraduate degrees today not just for business professionals, but also for college graduates in general. It's all about value - what value does it add to your career?

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The Mudra Institute of Communication, Ahmedabad (MICA) is a residential academic institution that seeks to develop innovative professionals in the practice, development and management of communications to serve the needs of the industry and society through education, research and advocacy. It is a reputed school and the alma mater of professionals who are serving in the marketing, market research, advertising and media sectors, and emerging communications-driven businesses such as broadcasting, retail and design communication.

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For all those management enthusiasts who choose to pursue their management education in the “Rajdhani”, Delhi University offers such diverse programmes. While some of them, like the FMS-MBA, are time tested options, others are also well acknowledged by both the student community and the Industry. In this article, however, we only take a look at two of the most coveted and reputed programmes offered by the Faculty of Management Studies (FMS).

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Every November, the graduate student community in India gets ready to take the CAT. The entrance test to some of the country’s most prestigious post graduate and fellow management programmes is taken by a majority of the graduating crowd – whether they seriously intend to pursue management or not! It’s definitely a stepping-stone to choosing a career. Some give up, some move on after an attempt or two, some keep trying till they succeed, but a majority assuredly jump onto the bandwagon that is “belling the CAT”. It’s India’s very own coming-of-age rite of passage.

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A programme that nurtures the leader in you by enabling you to envision a future, to mobilize people, thoughts and resources to create a brand new India - does this create a desire to know more? Is there an inclination towards experimenting new career options, challenging corporate jobs, hefty pay packets, and global business tours? If you belong to this enterprising young lot, and are interested in creating an identity of your own, this may be just the opportunity for you.

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The entrance tests of IRMA (8th November, '09)  and IIFT (22nd November, '09) have already ushered in the season of management tests for MBA aspriants this year. There are opportunities galore till mid February 2010, wherein just about every sunday is the harbinger of some test or the other (two exceptions to the sunday syndrome being the CAT and the NMAT, which are being conducted as computer based tests over a period of 10 days). In this cluttered time space, management enthusiasts have to manage multiple challenges. The following tips are an attempt to address these concerns and equip the test takers with higher confidence levels:

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The XLRI aptitude test is one of the national level entrance tests for admissions to MBA programmes conducted by B-schools all over India. The Xavier Labour Research Institute (XLRI) conducts the XAT entrance test and its score is valid for admissions to several B-schools of the country. XLRI-Jamshedpur, XIM-Bhubaneshwar, XIME- Bangalore, XISS-Ranchi, Goa Institute of Management - Goa, Loyola Institute of Business Administration Chennai (LIBA), S P Jain Institute of Management and Research Mumbai, Welingkar Institute of Management Development and Research -Mumbai are some of the noted B-schools that accept XAT scores.

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SNAP is the Symbiosis National Aptitude Test for admission to all the postgraduate courses like Management and Business Communications, Human Resources Development, Geo-informatics, Health Sciences, IT and Computer Science and Agri Business offered by the Symbiosis group of institutes. The Symbiosis institutes offering postgraduate programmes are as follows: SIBM, SICSR, SCMHRD, SIMS, SCIT, SIIB, SIMC, SITM, SIOM and SIG.

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The Joint Management Entrance Test (JMET) is for admission to the 2-Year full time Post-Graduate Degree Programs in Management offered by the IITs & IISc.

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Tata Institute of Social Sciences (TISS) offers a two-year masters program - M.A. in Human Resources Management and Labour Relations, Master of Arts in Media and Cultural Studies and Master of Arts in Globalisation and Labour.

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Now that B- school notifications are coming out in a quick sequence, students are beleaguered by an all time pertinent question – which B-schools to apply to? Infact, applying to a B-school is a high involvement decision with life long implications. This article is aimed at addressing the multiplicity of factors to be considered while applying to a B-school:

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Click here for Details of Institutes Accepting CAT 2009 Scores

 

The Indian Institute of Foreign Trade (IIFT) conducts its own entrance test for admissions to its MBA-IB (International Business) program in the Delhi and Kolkata campus. The test requires you to have good quantitative, verbal comprehension, and logical abilities. A student preparing for other management entrance exams like CAT, XAT etc need not prepare separately for these sections of the test. But one area where this test is different from some of the other entrance tests is that it has a section called general awareness where the general knowledge of the student is tested. This is among the least time-consuming sections and also very high scoring if you keep yourself abreast with the latest news. So it is advisable that you regularly read the newspapers, a political and a business magazine.

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The Institute of Rural Management Anand (IRMA) conducts its own entrance test for admissions to the PRM (Programme in Rural Management). The test requires you to have a deep understanding and knowledge of social issues apart from the usual required skills in verbal ability and quantitative and analytical problem-solving.

Eligibility
A graduate from any discipline, with a minimum of 15 years (10+2+3) of education, having 50 per cent (45 per cent for SC/ST/PwD2) aggregate marks at the graduation level can apply for admission. The percentage of aggregate marks is to be calculated as per the practice followed by the concerned university or institution. Those who are in the final year and who expect to complete all the requirements of graduation before June 8, 2009 can also apply. Only Indian nationals are eligible to apply for PRM. There is no management quota for admission to PRM at IRMA.

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Maruti is launching its new car in the small car segment. How does the marketing manager outline a marketing strategy for this new product?

‘How can the marketing team ascertain the efficacy of their newly launched advertising campaign?’

‘What would be the ideal location for a new Shoppers Stop store in the suburbs of Mumbai?’

Have you ever wondered how marketing teams derive answers to such discerning questions?

The decisions taken by the marketing team of any organization are evidently not based on individual instincts, but on research and analysis conducted by trained professionals. Market research companies try to evaluate various opportunities and provide decision makers across industries with potent guidelines and recommendations which would in turn help them take the correct decisions.

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“Selling is selling and marketing is marketing and I’m not sure if they are the same or different” is what a young MBA aspirant replied when asked in an interview about the difference between these two integral components of any brand.

Well, this is a classic question, asked by many and understood by very few, or at least understood by them pretty late in their careers.  By most of us, sales and marketing are often spoken of in the same breath and understood as the same thing. For example, when a person is applying for a job most often he will indicate his preference as sales and marketing clubbed together, rather than identifying job opportunities individually in sales or in marketing streams.

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Are you an engineer or an architect and keen to be a part of the promising construction industry? Does managing engineering or infrastructural projects (and different functional areas within these) sound appealing to you? Do you want to be an architect of your nation’s future? If your answer is yes, then read on to find out more about what may be the most appropriate option for you.

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7 Facets of MBA Careers:

1. Committed to Consulting - Sumit Saxena    
2. Connecting with the Customer - Ashwin Rodrigues
3. Being the Voice of the Consumer - Nirupama Kaushik
4. IT – In Thing - Karthikeyan S
5. Corporate Best Friend - Dipanwita Ray
6. Doing Your Own Thing - Krishna Mariyanka
7. The Sales Story - Bhaskar Rao

 

So you want to do an MBA? Well, for sure, this is one degree that not only gives you an edge over others, but also equips you with all the necessary knowledge, theoretical as well as practical, which can benefit you tremendously in managerial and administrative jobs. Irrespective of the industry or profession that you are in, or regardless of the condition of the economy of your country, an MBA is a great tool for those in business, especially those in executive and managerial positions.

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Want to join in, in the battle to alleviate and eventually eradicate global poverty? Do you want to make that difference in the lives of millions of deprived? Working in the area of microfinance could be one plausible way of realizing your dreams. Nobel laureate Prof. Muhammad Yunus pioneered the radical concept of microfinance through his hugely successful Grameen Bank in Bangladesh. Today microfinance is a global movement with organizations from different regions primarily in the developing countries contributing to this field. Microfinance aims to help the poor by offering them small collateral free loans, often as little as 500- 1000 INR to start a business. Making capital accessible to these poor families is a big leap in transforming their lives and eliminating Alternative Banking: Microfinance Paromita Hui poverty. Willing to extend credit without collateral is in itself a revolutionary step.

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