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Burger King leaves Starbucks behind

Helped by aggressive stores expansion, attractive entry-level pricing, and a more comprehensive vegetarian menu than their competitors, Burger King logged more sales in India than Starbucks did in FY18, in the global quick-service restaurant market. It had entered India in 2014 and posted a 66% increase in sales at Rs 389 crore in FY18. In comparison, Tata Starbucks that opened its first store in 2012 grew 28% in revenue at Rs 348 crore. India has been the fastest-growing market in terms of store expansion for both chains - Burger King had 129 stores while Starbucks had 116 outlets until March this year.