Circulation
Advanc’edge MBA magazine is the source of information and guidance to those who aspire for an MBA qualification from the best B-Schools in the country.
Advanc’edge MBA readers are predominantly students who are pursuing graduate courses or have finished their graduation and are currently employed and clearly wish to boost their careers through acquiring higher professional qualifications through obtaining an MBA degree from a top B School.
Advanc’edge MBA presently has a circulation base of 75,000 copies and a readership of 3,00,000 readers. The Advanc’edge MBA magazine is sent to all students enrolled to CAT programs of IMS. Advanc’edge MBA copies are available at all 100 plus IMS centers across the country.
The magazine is exclusively distributed by India Book House and available at newsstands and prominent bookstores in the country. The copies are also available at A H Wheeler stalls at the railway stations. Every month the magazine is circulated to colleges, libraries and universities in India.
| ADVERTISEMENT OPTIONS |
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Print Advertising details
| Advertisement Size |
Dimensions (W x H) |
| Non-Bleed (mm) |
Bleed (mm) |
| Back Cover |
170 x 231 |
-- |
| Inside Front Cover |
180 x 250 |
196.5 x 267
(Matter starts after 8 mm) |
| Inside Back Cover |
180 x 250 |
196.5 x 267
(Matter starts after 8 mm) |
| Full Page |
180 x 250 |
196.5 x 267
(Matter starts after 8 mm) |
| Reverse Gate Fold |
365 x 250 |
380 x 265 |
| Snapshot |
(4 page advertorial + B-School logo on the Advanc’edge MBA cover) |
| Center Spread |
360 x 240 |
380 x 260 |
| Double Spread |
360 x 240 |
380 x 260 |
| Half Page-Horizontal |
160 x 117 |
-- |
| Half Page-Vertical |
80 x 234 |
-- |
| Column-Vertical |
50 x 234 |
-- |
| Horizontal Strip |
160 x 50 |
-- |
| Quarter Page |
80 x 117 |
-- |
| Classified Ads |
50 x 75 |
-- |
|
Material Format - Soft Copy - Coral Draw (CDR) (open file convert to curves MUST) & EPS.
Color Mode – CMYK (for Color ads) Grayscale (for Black & White ads)
Resolution - 300 dpi
Web Advertising details
| Banner Type |
Dimensions (W x H) |
Material Format |
| (Size in Pixels) |
| Master Ad Panel |
760 x 70 |
Flash File Format (FLA) |
| Home Ads |
260 x 200 |
| Inner Page-Side Panel |
120 x 240 |
Bleed Ads :
- All Bleed sizes should indicate flush-cut marks.
- Positives must allow an extra margin of 5mm on all sides of flush-cut mark area.
- Cutting/folding mark at center should be clearly indicated in case of Double Spread and Centre Spread advertisements.
Paper/Screen
| Covers: |
Art Paper |
 |
| Inside Pages: |
Light Weight Coated |
| Printing Area: |
180mm x 250mm |
| Overall Bleed: |
200mm x 270mm |
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Dates to Remember
The confirmation should reach us by 15th of every month and the material by 18th of the month.
Terms and Conditions:
- All advertisers need to pay in advance except in the case of INS accredited agencies.
- Payments have to be made within the approved credit period as per the rules of INS.
- DD to be drawn in favour of "IMS Learning Resources Pvt. Ltd" payable at Mumbai.
The publication reserves the right to make changes in the specifications. In the event of the publication being cancelled, the publisher shall return the amount paid towards advertisements and not be liable for any other claims on the same.
Contact:
For Advertisements / Business Development: |
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Tel. no. |
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022 - 2353 3503 / 05 / 10 / 2354 2145 |
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Email ID |
: |
advertise@advancedge.com |
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