MBArk

3    |  Preparing for Summers: The Fourth Month at B-school
6    |  Brand Benefit Segmentation: Look Good. Feel Good. Do Good
8    |  Retail Revolution

Careers

10  |  Retail Management   

Testing Times

14  |  If not CAT, bell the MAT
16  |  B-School Entrance Exam Calendar

Student Silhouette

18  |  "An MBA is the Difference Between Stairs and Elevator"

International MBA

20  |  Off Shore Campus Programs in Management

Bizness

24  |  Economic Indicators
25  |  International Reporting
26  |  DPC: From Scrapping to Proposed Revival
30  |  Centaur Divestment
32  |   Aviation Industry Analysis

Dream Company

35  |  DHL

Corporate Persona

39  |  ‘Indian B-Schools are Fantastic in Terms of Technical Grounding’
           Ashwini Kakkar, Managing Director and CEO, Thomas Cook(I) Ltd.

Word Dose

43  |  Word Dose

Discuss IT

46  |  Smoking on Screen:
           Is it much ado about nothing?
48  |  Indian IT Laws:
            A Wake-up Call for the Legal System?
50  |  Art and Human Sensitivity
           Does cultural sensitivity define the limits of artistic expression?
53  |  Are Government Measures to Tackle AIDS Effective?

Globe Scan

58  |  Globe Scan

Word Power

59  |  Getting Idiomatic

World View

61  |  The Future of the European Union

Case in Point

64  |  Bitter Sweet Chocolate

Spark Plug

67  |  Define Your Goal
           Success is perseverance, direction and diligence dependent

Special Report

72  |  International Tie-ups of Indian B-Schools More and more Indian B-schools are tying up with foreign B-schools of repute