Take a Punch! - Compiled by Reshma Majithia and Satarupa Bhattacharya

Can you identify the companies, brands or entities based on the information given and the "punchlines" or "taglines" they use as brand identity?

1. Published by the Group headed by Chairman and Managing Director, Vivek Goenka, Journalism of Courage is the punchline of which of the following English language dailies?
   a. The Times of India
   b. The Hindu
   c. The Indian Express
   d. The Asian Age
   
   
2. A leading bio-tech enterprise founded in 1978, it became only the second Indian company to cross a market capitalisation of one billion USD on the very first day of its public listing in 2004. Very aptly, it distinguishes itself saying, The difference lies in our DNA
   a. Dr. Reddy's Laboratories
   b. Nicholas Piramal Ltd.
   c. Wipro Healthsciences
   d. Biocon
   
   
3. Inaugurated in December 1999, it is Asia-Pacific's first demutualised and integrated securities and derivatives exchange and is often associated with the punchline, Tomorrow's Market Today
   a. Stock Exchange of Thailand
   b. Singapore Stock Exchange
   c. Shenzen Stock Exchange
   d. Kuala Lumpur Stock Exchange
   
   
4. A Passion to Perform is the punchline of which of the following global banks, led by Dr. Josef Ackermann?
   a. Barclays
   b. HSBC
   c. Deutsche Bank
   d. ABN Amro Bank
   
   
5. One of the world's largest automobile manufacturers, it boasts of hugely popular brands such as Bravo, Linea, and Doblo and is truly "driven by passion"
   a. Fiat
   b. General Motors
   c. Honda
   d. Ford
   
   
6. Play the Game is the punchline of which of the following magazines?
   a. Business Barrons
   b. India Today
   c. Outlook
   d. Business World
   
   
7. With operations in 130 countries, this insurance major headquartered in New York can trace its roots to Shanghai, China. It was faced with severe liquidity crisis during the recent credit crisis and The United States Federal Reserve on September 16, 2008, created an $85 billion credit facility to enable the company to meet its obligations. These misfortunes have led many to question and ridicule its claims of We Know Money
   a. Allstate Insurance Company
   b. American International Group Insurance
   c. Max New York Life Insurance
   d. Metlife
   
   
8. It is one of the world's largest (4th) whitegoods manufacturers and is among the top Asian global brands. Its Market-Chain Management practice has been recommended to the EU for Case Studies and "Individual-goal combination" management concept has been recognized by worldwide management researchers as a feasible solution to commercial overstocks and accounts overdue. We know it from its motto of "Inspired Living"
   a. Haier
   b. Samsung
   c. Sony
   d. LG
   
   
9. The Jeans that Built America is the punchline of which of the following apparel companies?
   a. Wrangler
   b. Levis
   c. Lee
   d. Spyker
   
   
10. "If you have a reason, we have the job" is the punchline of which of the following job portals?
    a. Jobseekers.com
    b. Monster.com
    c. Naukri.com
    d. Timesjobs.com
    
    
11. A global leader in assurance, tax, transaction and advisory services with offices in India, it has constituted one of the most prestigious awards for entrepreneurs and initiated this programme in India in 1999. The 2009 Entrepreneur of the Year Award in India was given to Anand Mahindra, Managing Director of the Mahindra Group by this renowned professional services firm which vouches for "Quality in Everything We Do"
    a. KPMG
    b. Ernst & Young
    c. Pricewaterhouse Coopers
    d. Deloitte
    
    
12. This airline started its operations in 2005 and is only one of six airlines in the world to have a five-star rating from Skytrax, a UK-based consultancy known for its research on Commercial airlines. With the first ever inflight entertainment system in India, onscreen safety demonstrations and goodies doled out to flyers, it sure tried to live up to its exhortation of "Fly the Good Times"
    a. Kingfisher Airlines
    b. Jet Airways
    c. Paramount Airways
    d. Indigo
    
    
13. It may be headquartered in London, but with 8000 offices in 88 countries, it surely is "the world's local bank"
    a. Citibank
    b. HSBC
    c. American Express
    d. JP Morgan Chase
    
    
14. A global market leader in the international express and logistics industry, it also has its own airlines to provide air transport capacity to support its commercial activities. It adopts the tagline "We move the world"
    a. TNT
    b. Exel Logistics
    c. FedEx
    d. DHL
    
    
15. High Performance. Delivered. This is the promise made by this global consultancy firm which started as a division of Arthur Andersen but split and became an independent entity in 1989.
    a. Intellecap
    b. Bain & Co.
    c. Accenture
    d. Axience
    
    
    
    Answers
    1.c 2.d 3.b 4.c
    5.a 6.d 7.b 8.a
    9.c 10.d 11.b 12.a
    13.b 14.d 15.c