FMS presents Markibrand 09

September 3, 2009

The Faculty of Management Studies(FMS) will be organizing its annual marketing conclave 'Markibrand 09' on the September 5, 2009 at the FMS, south campus, University of Delhi. The theme of the event would be “ R.I.P Brand loyalty: In search of resurrection”. The event constitutes of two sessions through which the conclave aims to discuss the issues pertaining to the phenomenon of 'brand loyalty'. There would be interactive sessions on the feasibility of maintaining an emotional connect for brand loyalty, selectiveness of consumers to specific brands, Role and need of the marketers to develop brand loyalty, and many more such issues which are sure to provide an insight on the concept which is puzzling marketers all over.

Some of the key speakers for the event are  Tarun Purie, MD,Nike; Manmeet Vohra, Marketing Director, Tag Heuer; Rajiev Grover, Director, Hewlett Packard; Punit Modhgil, Director Marketing, Micosoft; Prakash Dharmarajan, President, Ogilvy & Mather; Anupam Dutta, MD, Kellogs; Anil Manan, VP, Mccann Erickson; M S Gadhok, Category head, RTE division, ITC; Atulit Saxena, COO, Future brands; Manishi Sanyal, GM India, Louis Vuittton; Prakash Narsimhan, CMO, Virgin mobile; Prakash Bagri, Director Marketing (South Asia), Intel.