Advanc’edge MBA magazine is the source of information and guidance to those who aspire for an MBA qualification from the best B-Schools in the country.

Advanc’edge MBA readers are predominantly students who are pursuing graduate courses or have finished their graduation and are currently employed and clearly wish to boost their careers through acquiring higher professional qualifications through obtaining an MBA degree from a top B School.

Advanc’edge MBA presently has a circulation base of 75,000 copies and a readership of 3,00,000 readers. The Advanc’edge MBA magazine is sent to all students enrolled to CAT programs of IMS. Advanc’edge MBA copies are available at all 100 plus IMS centers across the country.

The magazine is exclusively distributed by India Book House and available at newsstands and prominent bookstores in the country. The copies are also available at A H Wheeler stalls at the railway stations. Every month the magazine is circulated to colleges, libraries and universities in India.

ADVERTISEMENT RATES (all adverts in 4c)

Mode of USD Payment : International payment can be made in USD, favoring IMS Learning Resources Pvt. Ltd., Account Number 24105008721, Standard Chartered Bank, Breach Candy Branch, Mumbai, Pin Number 400036, India. Swift Code SCBLINBBXXX,SCB account number 3582088635001 with Standard Chartered Bank, New York, USA. Swift Code SCBLUS33XX

**FEDWIRE number of SCB New York is 026002561

Readership Profile

GENDER RATIO
Male : 75% Female : 25%

AGE BREAK-UP
18-22 years : 70% 23-25 years : 24% >25 years : 5%

EDUCATIONAL BACKGROUND
B. Tech/B.E : 32% BCom : 35% BSc : 12% BA : 11% Post Gradutes : 10%

FULL PAGE		HALF PAGE HORIZONTAL
Non-bleed : 170 x 240 Bleed : 190 x 260 Overall bleed : 200 x 270		Non-bleed :170 x 120 Bleed :190 x 130 Overall bleed :200 x 135

NON BLEED		BLEED		OVERALL BLEED
Printing Area 170 x 240		Magazine Size 190 x 260		Without trim Size 200 x 270

Bleed Ads :

• All Bleed sizes should indicate flush-cut marks.
  
• Positives must allow an extra margin of 5mm on all sides of flush-cut mark area.
  
• Cutting/folding mark at center should be clearly indicated in case of Double Spread and Centre Spread advertisements.

Covers: Art Paper  Inside Pages: Light Weight Coated  Trim Size: 190mm x 260mm  Printing Area: 170mm x 240mm  Overall Bleed: 200mm x 270mm

Dates to Remember
The confirmation should reach us by 15th of every month and the material by 20th of the month.

Terms and Conditions:

• The above rates are net to the publishers
• All advertisers need to pay in advance except in the case of INS accredited agencies.
  
• Payments have to be made within the approved credit period as per the rules of INS.
  
• Cheques to be drawn in favour of IMS Learning Resources Pvt. Ltd payable at Mumbai.

The publication reserves the right to make changes in the specifications. In the event of the publication being cancelled, the publisher shall return the amount paid towards advertisements and not be liable for any other claims on the same.

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