Your perfect B-school, and how to find it

Applying to numerous B-schools just because they are top-ranked is not the best way, especially if they are not suited to your needs. The best method is to prioritise your parameters & narrow down your choice. ... Read More


Changes in CAT 2014: What they mean for you

Ever since the CAT notification on 27th July announced numerous changes in the test, we have received a barrage of queries from prospective test-takers to know more about these changes. Read on to understand the changes and their probable implications. ... Read More

From a test of competence to a test of strategy

In the previous article we gave you a rundown on the changes made in CAT 2014 and also listed the pros and cons for each of those changes. In this write-up, we give you an analysis of how these changes could affect the test and its takers. ... Read More

CAT ENGLISH: Certainly not a juggernaut

With just over a month left for the CAT, it is beyond doubt that you have been preparing rigorously. Here, we give you a few things that you can refer to at the last minute to tackle the English verbal section of the test. ... Read More

Director SPEAK

Rise of luxury brand management in India

Considering the fact that India is a newly opened market with huge possibilities, it is no surprise that more and more luxury brands want a piece of the pie. ... Read More

Count DOWN

Top Ten Business Magazines

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Corporate WORLD

Under Mistry, Tata Group reaches for the stars

The recently announced long term plan for the Tata Group unveils an ambitious strategy - to become one of the world's most admired companies. However, such a target naturally comes with its own laundry list of challenges. ... Read More

The Indian economy: A forecast of things to come

The new Government of India's measures and promises of commitment to higher growth and lower inflation seem to be holding true at the moment. Current forecasts are positive, although a lot still depends upon the rate of recovery of the global economy. ... Read More

Slump-hit Microsoft, Infosys on recovery path?

Both Vishal Sikka and Satya Nadella, the men at the helm of Infosys and Microsoft respectively, have a large responsibility on their shoulders - to bring their companies out of the slump they're in. In this article, we explore a few similarities between the two. ... Read More

Study HOUR

Test Q&As : Are you a Brainiac?

In this section, we shall explore several different types of questions from the various areas of entrance exams like the CAT, CET, GMAT, etc, and how to best to solve them. ... Read More

Word Dose

Orphans in Axona are like mongrels among pedigree hounds. We were near-pariah from the moment my father passed on, and our natures exacerbated our plight. ... Read More


A quiz to boost your General Knowledge ... Read More
PPOs witness a strong rise
Pre-placement offers this year are witnessing a surge of 20-100%. Top recruiters like McKinsey, PepsiCo, Wipro, BCG, etc have already rolled out PPOs at institutes such as the IIMs, XLRI, MDI, NMIMS. These institutes are expecting to almost double their PPOs as compared to last year. Unusually, most sectors including telecom and IT have seen PPOs coming in. Goldman Sachs, for instance, recruited 68 summer interns this year from b-schools across India and plan to convert majority of them to full-time employees. At PepsiCo India, currently 70% of senior sales and marketing managers come from summer interns. This surge indicates a revival of the economy and the job market. PPOs are also a strong indicator of how the placement season will play out.
Six new IIMs to choose from
It was announced early this morning through the IIMCAT website that registration for CAT 2014 will also include registration for the six new IIMs one each in Himachal Pradesh, Punjab, Bihar, Odisha, Maharashtra and Andhra Pradesh.

Click here to read this news
CAT 2014 test cities announced
The CAT website has put out a list of the cities which will hold the test this year. There are to be 98 test cities in the country as compared to last year's 40.

Click here to get the entire list
CAT 2014 notification
IIM-I has announced the dates and a few changes with regard to CAT 2014. The test is to be held on two days: 16th and 22nd of November in sessions of two each. The registration for the CAT 2014 will be open from August 6 till September 30. Students will be able to download admit card from October 16 till examination date. The results will be declared in the third week of December 2014. Another major change coming in is that the exam duration has been increased from 140 minutes to 170 minutes and the questions in quantitative ability and data interpretation, verbal ability and logical reasoning has been increased to 50 in each section from existing 30 questions. Candidates will also be able to switch between sections during the examination.
Campus placement up by 36%
According to an Economic Times study, India's top recruiters are on a hiring binge. Ten of India's best recruiters have hired more than 774 MBAs from 21 top B-schools this year whereas last year the number was 567. Cognizant and ICICI bank have recruited more than 100 MBAs each and Amazon and Flipkart have hired 41 MBAs. Among the list of top recruiters were names like Accenture, Reliance, HCL, BCG, Capgemini, Bharti Airtel etc.